Portfolio
Projects
Products I built, programmes I designed and campaigns I led. Proof, not promises.
In progress
2Vetly
★Vendor proposal analysis with AI
A SaaS that reads vendor proposals and shows you where you are being taken for a ride. I built it because I hated doing this by hand.
Livretto
★A book editor and formatter
An editor for writing and formatting books. I built the tool, and formatted my second book in it.
Completed
5Acquisition campaign — Payroll lending
B2C Performance
Acquisition campaign for payroll lending, with strong media efficiency.
Acquisition campaign — Home Equity
B2C Performance
Acquisition campaign for the home equity product, from the offer to the creative to tracking results.
AI Culture Programme
★AI adoption across the leadership of a financial group
I designed the programme that got the leadership of a financial group using AI with method, not with hype.
National B2B Roadshow
An in-person programme for the partner network
A national B2B roadshow for the partner network: agenda curation, script, production, kits and post-event follow-up.
International Incentive Trips
Incentive events for groups of around 50 people
Planning and production of national and international incentive trips (Dubai, Punta Cana) for groups of around 50 participants.