Marketing Manager · Grupo Quali
Bruno Massa
Strategy, content and AI applied to the business
"If it doesn't turn into revenue, it isn't marketing. It's decoration."
Twenty years translating marketing for the people who decide. Author of two books, I build products with AI. This site is my living résumé, in motion, not in a PDF.
Career
Selected roles
Marketing Manager
Grupo Quali
Apr 2025 – Present · São Paulo
I lead marketing end to end for the holding and the group brands, in B2B and B2C payroll lending: strategy, branding, content, performance, events and internal communications.
Marketing Consultant
Selo7 Consultoria
Jan 2020 – Present · Remote
Strategy, positioning and marketing management for small and mid-sized companies: diagnosis, action plan, content and automation.
Digital Business Supervisor
SindusCon-SP
Jan 2014 – Dec 2020 · São Paulo
I built the digital arm of the trade union. When the compulsory union contribution ended, I turned content and events into a new revenue stream.
Projects
Selected work
AI Culture Programme
CompletedAI adoption across the leadership of a financial group
I designed the programme that got the leadership of a financial group using AI with method, not with hype.
Vetly
In progressVendor proposal analysis with AI
A SaaS that reads vendor proposals and shows you where you are being taken for a ride. I built it because I hated doing this by hand.
Livretto
In progressA book editor and formatter
An editor for writing and formatting books. I built the tool, and formatted my second book in it.
Writing
This is where I write
Rebranding Without a Narrative Is Just Cosmetics
Coca-Cola and Avon show that a visual change only creates value when it translates a clear narrative across every brand touchpoint.
Read article →
Calculadora INK
What is your brand's narrative worth?
In my book Narrativa em KPI I built an index to measure what a brand builds before the click. Three dimensions become a single number, and that number becomes a diagnosis: from the stage of your narrative to the invisible cost of incoherence.
An original instrument, open and free. Built at Selo7, my agency.
INK = ( R + C + P ) ÷ 3
RPrior recognition
how many arrive already knowing who you are
CPerceived coherence
whether the promise and the delivery tell the same story
PSpontaneous permanence
what stays in memory with no media pushing it
Book
Marketing na Era da Inteligência Artificial
The practical shifts redrawing corporate marketing. Available on Amazon, in Portuguese.
Expertise
Skills & Education
Skills, certifications, languages and academic background.
View skills →
Now
Now & Publications
Current focus, publications and notes on marketing, narrative and AI.
View now →
Contact
Let's talk
Email, LinkedIn, or a conversation about projects and opportunities.
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