Expertise

Skills & Education

Skills, certifications, academic background and languages.

Skills

Marketing

CRM and automation Advanced Brand strategy and narrative Expert

Management

Team building and governance Advanced Budget and vendor management Advanced

Digital Marketing

Paid Media Management Advanced SEO Intermediate Growth Marketing Advanced

Content

Content and executive positioning Expert

Data

Google Analytics Advanced

Events

Event Planning and Production Expert

Design

Adobe Creative Suite Intermediate

AI and Product

Applied AI and vibe coding Advanced

Languages

English

Intermediate

Intermediate (EF SET B2), with daily conversation practice.

Portuguese

Expert

Native.

Certifications

Google Ads — Search and Display

Google

Search and display media, certified at the source.

Project Management

Google

Project method applied to the marketing routine.

Introduction to LGPD

Seconci-SP

The foundation that became a publishing gate in the AI programme.

Marketing and Content Production

Rock Content

Content production as a discipline, not as improvisation.

Vibe Coding

Lovable

Building software by talking to AI. That is how the internal products and my own came out.

Education

MBA in AI for Business

FIAP · 2026 · AI and Strategy

Strategic Management and Leadership, in progress. Every course becomes a content topic.

Computer Programming

Digital House Brasil · 2022 · Technology

HTML, CSS, JavaScript and databases. The technical base that let me actually build product, not just ask someone else to build it.

MBA in Digital Business

FIAP · 2019 · Marketing and Business

Applied straight into the operation while I was studying.

Bachelor's in Advertising

FIAM-FAAM · 2014 · Communications

The original background in communications.