Talks and training
Marketing explained from the inside
Twenty years running marketing, two published books and one obsession: translating the field for the people who decide. Method on stage, no hype.
20 years
leading marketing in healthcare, construction, services and technology
2 books
Narrativa em KPI and Marketing na Era da IA
1 method
INK, an original index to measure brand narrative
Selo7
my marketing agency, where the method runs in practice
Topics
Three conversations I take to the stage
AI and management
Marketing in the AI era
"AI won't replace the marketing manager. It will expose whoever never had a method."
How real teams are using AI day to day, what changes in operations and budget, and where to start without falling into innovation theatre.
For: Leadership, marketing teams and corporate events.
Narrative and measurement
Narrative in KPI
"Brand narrative is a business asset. And assets get measured."
The INK method: Recognition, Coherence and Permanence in a single index, what the brand builds before the click, and how much incoherence costs.
For: Branding, communications, boards and executives.
Structure and revenue
Marketing that turns into revenue
"If it doesn't turn into revenue, it isn't marketing. It's decoration."
How to structure the function so it answers for results: where marketing sits in the org chart, the indicators executives respect, and the right conversation with finance.
For: CEOs, CFOs and marketing leaders.
Formats
From the stage to the team's room
Talk
45 to 60 minutes, in person or online. Event opening, convention or leadership gathering.
Workshop
Half a day, hands on. The team leaves with the method applied to their own context.
In-company training
A programme built for the company, at the pace and reality of the team.
Content is always adapted to the context: sector, where the team is, and what the event needs to provoke.
Instrument of the method
Calculadora INK
The index from the book Narrativa em KPI, open for any brand to use. Three dimensions, one number, one diagnosis. Audiences tend to go straight to it after the talk.
Want one of these topics at your event?
Tell me the format, the date and who will be in the audience. I reply with a proposal.