Book
Marketing na Era da
Inteligência Artificial
The practical moves redrawing corporate marketing — leadership, strategy and execution in an environment where AI changed the rules.
Buy on AmazonAvailable as e-book and print. The book is written in Portuguese.
About the book
Most companies don't have a marketing problem. They have an architecture problem. They run campaigns, buy tools, build teams, and still see no consistent growth, because they never defined what marketing is actually for inside the business.
With artificial intelligence, that problem became more urgent and the window of advantage got shorter. Whoever learns to run marketing with AI responsibly, as a method rather than a trick, will pull further and further ahead of everyone still treating the technology as decoration on a slide.
This book is about the practical moves redrawing corporate marketing: leading teams, managing budget with measurable ROI, real use of AI in production routines, and the model that turns marketing into a strategic business function.
Who it is for
- ✓ Marketing managers and directors who need to justify investment with results
- ✓ Marketing professionals who want to understand how AI changes the day-to-day work
- ✓ Business leaders who want to turn marketing into real competitive advantage
- ✓ Anyone ready to drop the AI rhetoric and get into practical operation
Available now
Amazon.com.br — e-book and print.