Narrative in KPI Index
Bruno Massa | Narrativa em KPI
Estimate the three components of your company’s narrative on a scale of zero to one hundred. INK is the simple average of the three, on the same scale. It does not need to be precise. It needs to be honest.
% of new customers who arrive already recognising the brand
% of customers who describe the company in converging terms in research
% of organic retention, with no heavy loyalty programme
Your INK
50
INK = ( R + C + P ) ÷ 3
The INK Scale
The full diagnosis of your narrative stage is available after the form above.
