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Completed
National B2B Roadshow
An in-person programme for the partner network
Role Planning and production
Client Grupo Quali
Period –
Summary
A national B2B roadshow for the partner network: agenda curation, script, production, kits and post-event follow-up.
Problem
Keeping a B2B partner network engaged takes presence, not just an online campaign.
Approach
Agenda curation, script, production and kits, with structured follow-up after each city.
Outcome
A closer relationship with the network and a standardised B2B message across the country.
Campanha online sustenta volume, mas relação B2B se constrói na presença. O roadshow levou a marca para a rede de parceiros país afora — com pauta curada, roteiro, produção e kits, e um follow-up estruturado depois de cada praça para a conversa não morrer no dia seguinte.
Tags
Eventos B2B Relacionamento